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Planning for a Rebound

Treasury officials are beginning to deliver cautiously optimistic news that we may be through the worst of our economic woes. Any good news is welcomed after months of difficulties. While none of us is likely to go out and gamble on large capital projects, it is important to begin preparing for greener pastures, especially with staff members. Making time with staff members over brown bag lunches or informal meetings to discuss how your business will rebound and what will be necessary to do so is critical. While we do not want to paint a false picture to our employees, we do want to let them know that the downturn cannot go on forever. Engage them in brainstorming sessions centered on how you can increase business without breaking your marketing budget. Consider offering referral fees to employees and customers for new business that they help bring in the door.

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